Friday, 4:30-5:45 P.M.

No-Blah Blog

California Room

In 2011, many authors are not just writing stories, novels and articles. They’re blogging. How do you create a blog readers will want to return to again and again without sacrificing your other writing projects?
M: Amy Sundberg, Erin Hoffman, Gary Farber, Carolyn E. Cooper

I recommend buying and reading:

http://www.sayeverything.com/

SAY EVERYTHING

Say Everything

Table of Contents


INTRODUCTION: WHAT’S NEW

PART ONE: PIONEERS

CHAPTER 1
PUTTING EVERYTHING OUT THERE
Justin Hall

CHAPTER 2
THE UNEDITED VOICE OF A PERSON
Dave Winer

CHAPTER 3
THEY SHALL KNOW YOU THROUGH YOUR LINKS
Jorn Barger, filters

PART TWO: SCALING UP

CHAPTER 4
THE BLOGGER CATAPULT
Evan Williams, Meg Hourihan

CHAPTER 5
THE RISE OF POLITICAL BLOGGING
Josh Marshall

CHAPTER 6
BLOGGING FOR BUCKS
Robert Scoble, Nick Denton, Jason Calacanis

CHAPTER 7
THE EXPLODING BLOGOSPHERE
Boing Boing

CHAPTER 8
THE PERILS OF KEEPING IT REAL
Heather Armstrong

PART THREE: WHAT HAVE BLOGS WROUGHT?

CHAPTER 9
JOURNALISTS VS. BLOGGERS

CHAPTER 10
WHEN EVERYONE HAS A BLOG

CHAPTER 11
FRAGMENTS FOR THE FUTURE

EPILOGUE: TWILIGHT OF THE CYNICS

Failing reading the book — since time is short, and I just saw this note — did an email go out to the programming panelists about this, that I missed?  — then I recommend at least reading the site.

Also: http://en.wikipedia.org/wiki/Blog

Reading all of those would be a good start, and not too much.